| Title | Magnesium and Potassium |
| Agency | J. Walter Thompson Roma SSRL |
| Campaign | Magnesium and Potassium |
| Advertiser | Carlo Erba Reagents |
| Brand | Carlo Erba |
| Date of First Broadcast/Publication | 2014 / 7 |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Television |
| Length | |
| Executive Creative Director | Flavio Mainoli |
| Art Director | Pierfranco Fedele |
| Creative Supervisor | Pierfranco Fedele |
| Copywriter | Fabio Caputi |
| Art Director | Loredana Cusatis |
| Copywriter | Anna Mochi Onori |
| Producer | Valeria Della Valle |
| Client Services Director | Cristina Barbiero |
| Account Supervisor | Giuseppe Moltedo |
| Post Production | Atomic |
| Sound Design Company | General Jingles |
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