| Title | Martin Johnson |
| Agency | 180 Amsterdam |
| Campaign | Rugby World Cup 2003 "Tackle Bags" - adidas |
| Advertiser | adidas |
| Brand | adidas |
| Posted | December 2003 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | If you don't go in hard, it's not a tackle, it's an insult |
| Philosophy | 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags. |
| Media Type | Poster |
| Market | United Kingdom |
| Creative Director | Peter McHugh |
| Copywriter | Peter McHugh |
| Copywriter | Giles Montgomery |
| Art Director | Stuart Brown |
| Copywriter | Brad Roseberry |
| Actor / Celebrity | Martin Johnson |
More Work
SEE ALLMen In Black Safety Defenders
- BRAND:
- Air New Zealand
- AGENCY:
- true.
Team Talk
- BRAND:
- Rugby World Cup 2015
- AGENCY:
- BBH
Martin Johnson
- BRAND:
- adidas
- AGENCY:
- 180 Amsterdam