Beats By Dre - "Richie McCaw in The Game Starts Here"

R/GA

R/GA New York, United States

6948

Title	Richie McCaw in The Game Starts Here
Agency	R/GA
Campaign	The Game Starts Here
Advertiser	Beats Electronics LLC.
Brand	Beats By Dre
Date of First Broadcast/Publication	2015 / 9
Business Sector	Consumer Electronics & Audio-Visual
Story	The game begins far away from the glare of stadium lights. It starts in the nation that shapes you. On the fields where you hone your skill. In the gyms where you strengthen your body. And in the locker room where you ready your mind for battle. In this game, the ones who handle the expectation and pressure of their nation will be the ones who triumph. The game starts here. Watch Richie McCaw in In 'We Belong Here' as he draws strength from his homeland and prepares to write the final chapter of his legacy. The film features a never heard before Haka written exclusively for Beats By Dre by Kapa Haka leader and Haka composer Inia Maxwell. Featuring Beats Studio Wireless and Powerbeats2 Wireless. Click to explore the stories behind #TheGameStartsHere: http://beats.is/TheGameStartsHere Shop Beats by Dre Powerbeats2 Wireless and Studio Wireless here: http://beats.is/BeatsxNZ
Media Type	Web Film
Length	207 seconds
Actor / Celebrity	Richie McCaw
Production Company	RESET Content