| Title | Tycoons |
| Agency | T&Pm |
| Campaign | Rich List 2009 - Sunday Times (UK) |
| Advertiser | Times Newspapers Ltd. |
| Brand | The Times |
| Posted | April 2009 |
| Business Sector | Newspapers, Magazines, Books |
| Story | The campaign, promoting the 112-page magazine, takes the form of Sale ads featuring some of the countries wealthiest people, placing on sale oligarchs, rock aristocracy and tycoons. |
| Problem | The Sunday Times Rich List 2009 comes out April 26 in the UK. This year the UKs mega-rich have seen their fortunes halved by the financial meltdown with more than $200 billion wiped off their bank accounts. |
| Media Type | |
| Market | United Kingdom |
| Creative Director | Micky Tudor |
| Creative Team | Matt Collier |
| Creative Team | Wayne Robinson |
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