| Title | Fat of the Land |
| Agency | Quiet Storm |
| Campaign | Fat of the Land |
| Advertiser | Practical Action |
| Brand | Practical Action |
| Date of First Broadcast/Publication | 2011 / 1 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | This type of aid doesn't work. Find out what does work. |
| Problem | Donate your fat to the third world' charity appeal by fake Medical institution www.klaxoninstitute.com designed by Quietstorm,London. Created to raise awareness of more practical solutions to Third World self sufficiency.Part of a fully integrated digital campaign involving online and social media |
| Media Type | Television & Cinema |
| Director | Trevor Robinson |
| Creative Partner | Dave Owen |
| Creative Director | Neal Colyer |
| Art Director | Neal Colyer |
| Copywriter | Neal Colyer |
| Agency Producer | Kate Pirouet |
| Editor | Crinan Campbell |
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