Chris Hodgkiss
Art Director at RKCR/Y&R
London, United Kingdom
TitleYour Airline's Either Got It Or It Hasn't
Agency
Campaign Your airline's either got it or it hasn't - Virgin Atlantic
Advertiser Virgin Atlantic
Brand Virgin Atlantic
Date of First Broadcast/Publication
Tagline Your airline's either got it or it hasn't
Story

Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline.

Philosophy

Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor.

Media Type Television & Cinema
Soundtrack Feeling Good
Executive Creative Director
Copywriter
Art Director
Production Company
Director
Agency Producer

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