| Title | Bollywood |
| Agency | Y&R London |
| Campaign | Brand - Virgin Mobile |
| Advertiser | Virgin Mobile |
| Brand | Virgin Mobile |
| Posted | July 2004 |
| Business Sector | Personal Wireless Communication |
| Result | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
| Media Type | |
| Market | United Kingdom |
| Advertising Manager | James Kydd |
| Account Planner | Tom Morton |
| Account Planner | Sherree Halliwell |
| Deputy Planning Director | Tom Morton |
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SEE ALL25 Quid
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London
Divorced
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London
v.overdue
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London
v.unexpected
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London
v.flexible
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London
v.economical
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London
Cryogenic Tube
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London
Mouse Devil
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London
Jet
- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London