| Title | Your Can’s Year |
| Agency | Wieden + Kennedy |
| Campaign | This Is Your Can’s Year |
| Advertiser | AB Inbev |
| Brand | Bud Light |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | Santa Monica, CA & New York, NY – (September 13, 2016) – The beer of the season is back, football season that is. Bud Light’s latest spot “This Is Your Can’s Year,” edited by Arcade’s Paul Martinez, gives viewers and fans a glimpse of NFL history with cameos from Bo Jackson, Justin Tuck and Tim Couch. The spot is a perfect reminder of the beginning of a new season where there’s hope for every team, every fan and every player. Is this your can’s year? |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Anonymous Content |
| Audio Post Production | Sonic Union |
| Creative Director | Stuart Jennings |
| Creative Director | Gary Van Dzura |
| Art Director | Grant Mason |
| Executive Producer | Temma Shoaf |
| Associate Producer | Jordan Leinen |
| Director | Mark Romanek |
| Producer | Tom Martin |
| Editorial Company | Arcade Edit |
| Editor | Paul Martinez |
| Assistant Editor | Laurel Smoliar |
| EP | Sila Soyer |
| Post Producer | Gavin Carroll |
| Post Production | CO3 (New York) |
| Post Producer | Tom Poole |
| Audio | Stephen Rosen |
More Work
SEE ALLWolf
- BRAND:
- Hewlett-Packard HP
- AGENCY:
- Anonymous Content
All Together Now
- BRAND:
- Gap
One Second Suit
- BRAND:
- H&M
- AGENCY:
- Uncommon Creative Studio
The Conductor
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Echoes
- BRAND:
- Apple
- AGENCY:
- TBWA\London
Screen Envy
- BRAND:
- Samsung
- AGENCY:
- 72andSunny
Central Park
- BRAND:
- Miller High Life
- AGENCY:
- Leo Burnett Chicago
U2 "Invisible"
- BRAND:
- in support of (RED)
- AGENCY:
- Hill Holliday
Conditions
- BRAND:
- Gillette
- AGENCY:
- Grey New York