| Title | Autograph Hunter |
| Agency | Y&R London |
| Campaign | Brand - Virgin Mobile |
| Advertiser | Virgin Mobile |
| Brand | Virgin Mobile |
| Posted | January 2004 |
| Business Sector | Personal Wireless Communication |
| Tagline | Be Careful What You Sign For. See Red. Then See Virgin Mobile |
| Result | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
| Media Type | Television |
| Length | |
| Market | United States, United Kingdom |
| Copywriter | Richard Beesening |
| Art Director | Martha Riley |
| Account Director | Georgina Wood |
| Advertising Manager | James Kydd |
| Director | Doug Nichol |
| Account Planner | Tom Morton |
| Production Company | Partizan London |
| Actor / Celebrity | Wyclef Jean |
| Account Planner | Sherree Halliwell |
| Deputy Planning Director | Tom Morton |
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- BRAND:
- Virgin Mobile
- AGENCY:
- Y&R London