Title | Autograph Hunter |
Agency | Y&R London |
Campaign | Brand - Virgin Mobile |
Advertiser | Virgin Mobile |
Brand | Virgin Mobile |
Posted | January 2004 |
Business Sector | Personal Wireless Communication |
Tagline | Be Careful What You Sign For. See Red. Then See Virgin Mobile |
Result | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
Media Type | Television |
Length | |
Market | United States, United Kingdom |
Copywriter | Richard Beesening |
Art Director | Martha Riley |
Account Director | Georgina Wood |
Advertising Manager | James Kydd |
Director | Doug Nichol |
Account Planner | Tom Morton |
Production Company | Partizan London |
Actor / Celebrity | Wyclef Jean |
Account Planner | Sherree Halliwell |
Deputy Planning Director | Tom Morton |