| Title | New Vision of Cable Teaser |
| Agency | Giant Ideas |
| Campaign | New Vision of Cable Teaser |
| Advertiser | Adelphia Communications |
| Brand | Adelphia |
| Date of First Broadcast/Publication | 2003 / 9 |
| Product | New Packaging Tiers |
| Business Sector | Others |
| Tagline | The New Vision of Cable |
| Story | This teaser spot was the front end of the largest campaign in Adelphia's history. Launching a major overhaul in product and services to their customers, under a newly designed packaging structure (also developed by Giant Ideas) was a massive undertaking. The campaign used black and white photography transforming into full color to symbolise the new easy and simple packaging system. |
| Media Type | Television |
| Length | |
| Market | United States |
| Editor | J. Frink |
| Music | Michael Goodis |
| Director of Photography (DOP) | Stephen Hunter |
| Art Director | Gary Kalinosky |
| Music | Gary Kalinosky |
| Director | Michael Killen |
| Account Executive | Stan Muschweck |
| Creative Director | Bryan Ward |
| Copywriter | Bryan Ward |
| Production Company | Animal |
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