| Title | Eiffel Tower All Yours |
| Brief | In 2016, premium US rental vacation provider HomeAway launched in Europe, where the brand was relatively unknown. How to spread the message that it delivered unique vacation experiences? By partnering with a unique place: the Eiffel Tower in Paris. For the very first time, a pop-up apartment was created on the first floor of the tower. And thanks to a competition run by HomeAway, a handful of lucky families won the chance to stay there for a single magical night. |
| Agency |
Saatchi & Saatchi France
|
| Campaign |
HomeAway - Eiffel Tower All Yours
|
| Advertiser |
HomeAway.com
|
| Brand |
HomeAway Vacation rentals
|
| Posted | November 2016 |
| Business Sector | Transport, Travel and Tourism
|
| Story | In order to install and nourish the premium positioning of the brand on its crowded category, the brand should deliver to its customers an amazing experience that would reflect its vision of premium holidays. The starting point of the whole campaign was based on a simple truth : unique places make unique vacation memories. What could be the most unique place in Paris ? A place that everyone knows ? A place that everyone dreams of ? A place that no one could even imagine to be all for oneself ? Only the Eiffel Tower could be this unique place ! For the first time in history, we built an apartment at the first floor of the Tower and HomeAway could invite some lucky families from around the world to win the privilege to sleep in it and have the Eiffel Tower all for themselves during one magic night. |
| Media Type |
Case Study
|
| Creative Director |
Philippe Rachel
|
| Creative Director |
Carl Harborg
|
| Art Director |
Vincent Berard
|
| Art Director |
Olivier Porte
|
| Managing Director |
Olivier Desprès
|
| Managing Director |
Philippe Merillon
|
| Strategic Planning Director |
Barberine Reyners
|
| Account Director |
Roxane Roullier
|
| Account Director |
Guillaume Nikos
|
| Advertising Manager |
Pauline Lejars
|
| Advertising Manager |
Chloé Oxane
|
| Production Manager |
Nicolas Hamou
|
| Production Manager |
Toufik Mahfoufi
|
| Account Manager |
Jessica Xavier-Cochelin
|