| Title | Bike Inspection |
| Agency | Goss Reklambyrå Ab |
| Campaign | Bike Inspection |
| Advertiser | Cykelspec |
| Brand | Cykelspec |
| Posted | March 2005 |
| Business Sector | Bicycles |
| Philosophy | During the spring months, a mobile team of "Bike Inspectors" from Cykelspec rode around the city and performed "inspections". All inspections were completeed with an inspection protocol attached to the bike. The report shows the poor consition of the bike. The owner is offered 15% discount on a new bike, spare parts or service. |
| Problem | People bring their bikes out from winter storage in spring. They usually don't like what tehy see. The client is a bicycle shop that sells expensive bikes. They wanted to use the spring to sell more bikes. |
| Result | After the campaign perios, sales increased 24%, compared to the sales at the same period the previous year. |
| Media Type | Direct Mail |
| Market | Sweden |
| Art Director | Mattias Frendberg |
| Art Director | Mimmi Andersson |
| Art Director | Gunnar Skarland |
| Copywriter | Michael Schultz |
| Copywriter | Anders Hegerfors |
| Copywriter | Ulrika Good |
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