| Title | Play for Life |
| Agency | F.biz |
| Campaign | Play for life |
| Advertiser | Fundação Pró-Sangue |
| Brand | Fundação Pró-Sangue |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The first part of the video had its début on the night of May 20, on Vevo’s channel on YouTube. When clicking the “play” button, fans were surprised by the interruption of the video and, afterwards, they received a message inviting them to donate blood. Following this message, the second part of the video was shown on May 23. Finally, on May 25, the whole music video was released and remained available for fans to view. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | GUILHERME JAHARA |
| Creative Director | Rodrigo Senra |
| Creative Director | Fabio Astolpho |
| Art Director | Guilherme Mangialardo |
| Art Director | Patrícia Medeiros |
| Copywriter | Douglas Spernega |
| Audiovisual | Daniela Freitas |
| Audiovisual | Iara Demartini |
| Sound Producer | Cabaret |
| Media (Agency side) | Luciana Prado |
| Setup | Wesley Martins |
| Motion & Postproduction | Wesley Martins |
| Technology | Vevo |
| Projects | Felipe Capalbo |
| Account Manager | Luciana Prado |
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