Save the Children - "I'm Giving My Voice"

adam&eveDDB

adam&eveDDB London, United Kingdom

7055

Title	I'm Giving My Voice
Agency	adam&eveDDB
Campaign	I'm Giving My Voice
Advertiser	Save the Children
Brand	Save the Children
Date of First Broadcast/Publication	2014 / 3
Business Sector	Charities, Foundations, Volunteers
Story	The ad starts with a photo of a Syrian child with a voiceover from Hawking verbalising a real life story from a Syrian child “I cry all the time…” A second photo is then shown and Hawking says “my house was burnt down, everything was gone…” The TV ad continues with more portraits and voiceovers and finally cuts to Hawking sitting in his wheelchair in front of the montage of images. He looks to the camera and says “the children of Syria have no voice, that is why I’m given them mine – what will you give?’ Appearing on screen are the words ‘Text SYRIA to 70008 to give £5’.
Media Type	Television
Length	60 seconds
Production Company	Pulse Films
Post Production	MPC LDN
Voice	Stephen Hawking
Executive Creative Director	Ben Priest
Executive Creative Director	Ben Tollett
Executive Creative Director	Emer Stamp
Copywriter	Michael Burke
Art Director	Ben Tollett
Media Agency	JAA
Media Planner	Nick Smith
Director	Matt Hougton
Editor	Rachel Spann
Audio Post Production	Clearcut Sound
Editing Company	Work Editorial