| Title | GSM World |
| Agency | Y&R Israel |
| Campaign | GSM World |
| Advertiser | Orange |
| Brand | Orange |
| Date of First Broadcast/Publication | 1999 / 1 |
| Product | Communication Services |
| Business Sector | Telecommunications Services |
| Story | ORANGE Israel is the only cellular network in Israel that has GSM technology. The TVC support orange's competitive advantage and USP as the only GSM operated cellular network in Israel and its powerful positioning as part of the global GSM family. |
| Media Type | Television |
| Length | |
| Market | Israel |
| Creative Director | Yoram Dambinsky |
| Copywriter | Tzur Galan |
| Art Director | Zohar Naaman |
| Director | Ayelet Menahemi |
| Production Company | Paradisso Productions |
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