| Title | Watching TV is important |
| Agency | TBWA Stockholm |
| Campaign | Watching TV is important |
| Advertiser | Canal Digital |
| Brand | Canal Digital |
| Posted | November 2016 |
| Business Sector | Cable / Satellite Services |
| Story | These two films demonstrate what happens when you don’t watch enough TV. In the first, a veteran cop on a stakeout is explaining to his rookie partner that the secret of the waiting game is “focus”. When shots ring out in the house they’re watching, he sits up and radios for backup. Sure enough, two men appear carrying a suspiciously heavy carpet. But the cop decides it’s a false alarm. “Somebody’s getting a carpet beaten.” |
| Media Type | Television |
| Creative Director | Kalle Widgren |
| Art Director | Martin Baude |
| Copywriter | Kalle Håkanson |
| Account Director | Per Olholt |
| Account Manager | Christoffer Åhlund |
| Director | Bart Timmer |
| Production Company | Bacon |
| Production Company Producer | Magnus Åkerstedt |
| Director of Photography (DOP) | Daniel Voldheim |
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