Ol Pejeta Conservancy - "The Most Eligible Bachelor"

Ogilvy Africa

Ogilvy Africa Nairobi, Kenya

Awards

13610

This ad is part of the ACT Responsible Collection

Brand: Ol Pejeta Conservancy
Country: Kenya

Advertiser: Tinder

Title	The Most Eligible Bachelor
Agency	Ogilvy Africa
Campaign	The Most Eligible Bachelor in the World
Advertiser	Tinder
Brand	Ol Pejeta Conservancy
Date of First Broadcast/Publication	2017 / 4
Business Sector	Online Leisure & Entertainment Services
Story	Ol Pejeta Conservancy has partnered with Tinder, the world’s leading social app for meeting new people, to launch a new campaign to raise awareness about ‘The Most Eligible Bachelor in the World’ named Sudan. Sudan is the only remaining male northern white rhino in the world. The goal of this campaign is to raise the $9 million needed to protect the northern white rhino from extinction. When Tinder users ‘swipe right’ on Sudan’s profile, they will be directed to a page (www.olpejetaconservancy.org/most-eligible-bachelor/) from which they can donate towards this cause. Sudan is not only The Most Eligible Bachelor, but he also boasts a pretty impressive profile. Not only is he a pretty fine specimen of a rhino, but he has his own personal team of armed bodyguards, and has appeared in a string of international documentaries and news stories. Sudan lives his bachelor life at Ol Pejeta Conservancy with his two female northern white rhino counterparts, Najin and Fatu. They have been unable to breed naturally due to a range of issues including old age. However, there are 17,000 other potential female southern white rhino suitors.
Media Type	Poster
More Information	www.olpejetaconservancy.org/most-eligible-bachelor/
Managing Director	Mathieu Plassard
Creative Director	Kevin Butler
Worldwide Design Director	Sid Tomkins
Regional Creative Director	João Espírito Santo
Digital Marketing Manager	Amy Wiedemann
Creative Director	Maxwell Ngari
Group Creative Director	Emuron Alemu
Copywriter	Emuron Alemu
Creative Partner	Kwame Nyong’o
Copywriter	Christopher Wall
Account Director	Catherine Karong'o
Media Director	Danice Kingori
Project Manager	Heeral Gandhi
Sound Designer	Sean Peevers
Sound Engineer	Sean Peevers
Project Manager	Muna Chuba
Chief Executive Officer (CEO)	Richard Vigne
Marketing Advisor	Elodie Sempere
Brand Communications Director	Agnes Gomes-Koizumi
Marketing Coordinator	Julia Mazur
Production Company	Supersonic Africa
Associate Partner	OL Pejeta Conservancy