Title | Around Every Corner |
Agency | JWT Atlanta |
Campaign | Every Corner |
Advertiser | Jiffy Lube |
Brand | Jiffy Lube |
Date of First Broadcast/Publication | 2015 / 3 |
Business Sector | Garages, Gas Stations |
Tagline | Leave worries behind |
Story | Jiffy Lube released new creative today titled, “Every Corner” – an extension of its successful 2014 campaign, “Give it to you straight”. Created by J. Walter Thompson Atlanta, the work highlights the accessibility and transparency of Jiffy Lube, and includes television, radio, digital, social and OOH elements. |
Philosophy | The “Every Corner” TV spot was directed by Joaquin Baca-Asay and uniquely filmed in one continuous take to produce the fluent look-and-feel of the spot. The commercial shines a light on the thorough checklist every highly trained technician completes while performing preventive maintenance on a vehicle. "Every Corner" reinforces the expertise and accessibility of Jiffy Lube and its highly trained technicians that help customers Leave Worry Behind with fast, convenient services and award winning training. Customers can rest assured there is accessible Jiffy Lube expertise around every corner. |
Media Type | Television |
Length | |
President & Chief Creative Officer | Perry Fair |
Executive Creative Director | Jeremy Jones |
Associate Creative Director | Jeff Hampton |
Copywriter | Jeff Hampton |
Associate Creative Director | Derek Kirkman |
Art Director | Derek Kirkman |
Senior Copywriter | Troy Leyenaar |
Director of Integrated Production | Peter Blitzer |
Senior Integrated Producer | Erika Tribble |
Senior Planner | Kyle Lusk |
Group Account Director | Chris Hooper |
Account Director | Shane Haney |
Account Supervisor | Brittany Robinson |
Assistant Account Executive | Annabel Lyon |
Media Agency | Mindshare |
Production Company | Morton Jankel Zander (MJZ) |
Director (MJZ) | Joaquin Baca-Asay |
Producer (MJZ) | Lalou Dammond |
Executive Producer (MJZ) | Emma Wilcockson |