Title | Fighter |
Agency | Shackleton |
Campaign | 261 Women’s Marathon |
Advertiser | Sports Marketing Management |
Brand | 261 Women's Marathon |
Posted | October 2013 |
Business Sector | Event/Tradeshow Management |
Tagline | We know about challenge |
Story | In 1967 women were not allowed to run marathons, but Kathrine Switzer didn't know that. She signed up for the Boston Marathon with her initials, K.V. Switzer, unaware that what she did would change women's sports history.Her bib was 261.46 years later this number continues to inspire us and has become the name for the first Women´s Marathon in Spain. |
Media Type | |
Advertising Manager | Jose Luis Carrera |
Advertising Manager | Natalia Calvo |
Advertising Manager | Aser Pernil |
Strategic Planner | Mónica Martorell |
Executive Creative Director | Tomás Oliva |
Creative Team | Manu Huertas |
Creative Team | Sergi Pros |
Creative Group Head | Luis Silva |
Copywriter | Albert Buisan |
Art Director | Jordi Canals |
Account Manager | Maria Orriols |
Account Supervisor | Clara Soley |
Head of Production | Manuela Zamora |
Production Company Producer | Cristina Cortizas |