Title | Network Difference |
Title (original language) | Netzunterschied |
Agency | NITSCHE Werbe GmbH |
Campaign | Network Difference |
Advertiser | A1 Telekom |
Brand | A1 |
Date of First Broadcast/Publication | 2014 |
Business Sector | Personal Wireless Communication |
Tagline | Simply faster. Simply bigger. Simply better |
Tagline (original language) | Einfach schneller. Einfach grösser. Einfach besser |
Story | Highly skilled athletes and a hit from Alt-J give a contemporary edge to this A1 commercial, directed by Velocity's Leigh Ogilvie. Together with Nitsche Vienna, Leigh distinctly captures the spirit and ethos of Austria’s number one network. Shot in slow-motion, the camera follows the focus and energy of a group of young professional gymnasts in training. Coupled with Alt-J's catchy soundtrack, each scene is an analogy that simply but poetically illustrates the state-of-the art quality and connectivity provided by A1. |
Media Type | Television |
Length | |
Soundtrack | Fitzpleasure |
Production Company | Velocity Films |
Executive Creative Director | Athanassios Stellatos |
Creative Director | Athanassios Stellatos |
Agency Producer | Kathrin Hörl |
Art Director | Lisa Port |
Copywriter | Monika Prelec |
Production Company | Karin Novotny GmbH |
Director | Leigh Ogilvie |
Production Company Producer | Klaus Forsthuber |
Executive Producer | Karin Novotny |
Director of Photography (DOP) | Sten Mende |
Editor | Alf Schmöller |
Music | Alt-J |
Post Production | Basis Online |