| Title | Lucy | Desi |
| Agency | DDB San Francisco |
| Campaign | Iconic Conversations |
| Advertiser | Wells Fargo |
| Brand | Wells Fargo |
| Date of First Broadcast/Publication | 2013 / 5 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | When people talk, great things happen. |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| Executive Creative Director | Will Hammond |
| Executive Creative Director | Kevin McCarthy |
| Associate Creative Director | Stewart Wade |
| Art Director | Stewart Wade |
| Art Director | Susan Fukuda |
| Copywriter | Sarah Shelton |
| Copywriter | Ron Schlessinger |
| Copywriter | Jason Carter |
| Copywriter | John Dolab |
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