Garfield Kempton
Producer at RSA Films
London, United Kingdom
TitleHow u feelin?
Agency
Campaign How you feelin? - NSPCC
Advertiser National Society for Prevention of Cruelty to Children
Brand ChildLine
PostedApril 2010
Business Sector Institutional/Public Interest/Non-Profit Org.
Problem OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone

ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry

INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
Media Type Case Study
Market United Kingdom
Production Company
Executive Creative Director
Executive Creative Director
Art Director
Art Director
Copywriter
Copywriter
Director
Producer
Account Planner
Account Manager
Account Manager
Advertising Manager

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