Title | Portable Birdhouses |
Agency | RAPP Malaysia |
Campaign | Portable Birdhouses |
Advertiser | Rapp Malaysia |
Brand | Malaysian Nature Society |
Posted | May 2014 |
Business Sector | Environmental & Animal Issues |
Story | BriefMalaysian Nature Society, the oldest environmental NGO in the country, wanted to raise funds for their conservation work. Their continuing mission: To know nature, value nature and act for nature. Whenever nature exists. InsightRapid urbanisation is painting our cities greyer every day. As a result, many people have lost touch with nature. StrategyRemind audiences of the beauty of wildlife in the domestic environment. ExecutionWe created a series of flat-packed DMs containing actual, live-able birdhouses. The DMs were sent to selected audiencesL Restaurant owners, small business owners and schools. Each DM listed the reasons city folks should encourage nature appreciation in the city. |
Media Type | Direct Marketing |
Executive Creative Director | Edward Ong |
Creative Director | Jeff Ooi |
Art Director | Wang Soo Fun |
Art Director | Gooi Siew Sear |
Art Director | Shieko |
Art Director | Walter Teoh |