Olivier Altmann
Cod-founder and CCO at Altmann+Partners
Paris, France
TitleThe Cloning Machine
Title (original language)La Machine à Cloner
Agency
Campaign The Cloning Machine
Advertiser Sara Lee
Brand Sara Lee
PostedDecember 1999
Product Brownies
Product (original language) Brownie Sara Lee de Brossard
Business Sector Cakes, Desserts
Tagline You can copy anything but a Sara Lee Brownie.
Tagline (original language) Vous pouvez tout copier, mais pas un Brownie Sara Lee
Story A young inventor tests for the first time his cloning machine with a brownie. Without his knowing, a ladybug flies into the machine. The cloning of the brownie fails. However, two identical ladybugs fly out of the machine.
The Moral : You can copy anything but a Sara Lee Brownie.
Story (original language) Un jeune inventeur teste pour la première fois sa machine à cloner, avec un brownie. Sans qu'il le sache, une coccinelle vole dans la machine. Le clonage du brownie échoue. Cependant, deux coccinelles identiques sortent de la machine. La morale: Vous pouvez tout copier, mais pas un Brownie Sara Lee.
Media Type Television
Length
Market France
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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