Christine Bouffort
Art Buyer at Mathematics
Paris, France
TitleThe Bridge
Title (original language)Le Pont
Agency
Campaign The Bridge
Advertiser Michelin
Brand BFGoodrich
PostedNovember 2000
Product BFGoodrich
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Tagline Fun Is Not a Straight Line
Story A medium wrings a bridge thanks his thoughts strength for a greater pleasure of driving
Story (original language) Un médium tord un pont grâce à la force de ses pensées pour un plus grand plaisir de conduite
Philosophy Taking its source in the product reality (adherence, reactivity and exceptional brake quality), its concept has the value of an adage on life or an individual and valuing philosophy. Its concept has for aim to implicate the target because it induces the freedom, risk and sportivity sense.
Philosophy (original language) Tout en prenant sa source dans la réalité du produit (qualité d'adhérence, de réactivité et de freinage exceptionnel), ce concept a la valeur d'un adage sur la vie ou d'une philosophie individuelle et valorisante. Ce concept vise à impliquer la cible parce qu'il induit le sens de la liberté, du risque et de la sportivité.
Problem Imposing itself as a brand that shakes up the conventions.
Problem (original language) S'imposer en Europe comme une marque qui bouscule les conventions
Media Type Cinema
Length
Market France, Norway, United Kingdom, Italy
Production Company
Advertiser's Supervisor
Advertiser's Supervisor
Account Manager
Account Manager
Account Manager
Account Manager
Creative Director
Copywriter
Art Director
Director
Agency Producer

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