| Title | Fiber One |
| Agency | McCann Paris |
| Campaign | Fiber One |
| Advertiser | Nestlé |
| Brand | Fiber One |
| Date of First Broadcast/Publication | 1999 / 1 |
| Business Sector | Breakfast Cereals |
| Tagline | Two very posh |
| Story | A two posh ladies tuck into their breakfast, it becomes apparent that one doesn't know about the benefits of Nestlé Fibre 1. The other woman - a paradigm of propriety - cannot bring herself to talk about regularity directly and so resorts to the usual euphemisms... Unfortunately, her friend is a bit thick, and she is forced to get a bit more graphic, without losing her composure. |
| Media Type | Television |
| Length | |
| Market | Sweden |
| Creative Director | Jane Tracy |
| Copywriter | Lorraine Holl |
| Art Director | Brigitte Gaspard |
| Agency Producer | Annabel Dauphin |
| Director | Michel Hazanavicius |
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