| Title | The True Adventures Of Chad |
| Agency | Mekanism |
| Campaign | The True Adventures Of Chad |
| Advertiser | Sega |
| Brand | Super Monkeyball Deluxe |
| Posted | June 2005 |
| Product | Video game |
| Business Sector | Toys & Games |
| Story | Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends |
| Media Type | Digital |
| Market | United States |
| More Information | www.mekanism.com/cannes/sega/ |
| Creative Director | Ian Kovalik |
| Art Director | Conor McCann |
| Copywriter | Kevin Frank |
| Copywriter | Pete Caban |
| Copywriter | Tommy Means |
| Designer | Conor McCann |
| Director | Tommy Means |
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