Clint Ackerman
Agency Producer at Arnold Worldwide
Boston, United States
TitleSusan
Agency
Campaign Women and Smoking - ALF
Advertiser American Legacy Foundation
Brand Women and Smoking
Date of First Broadcast/Publication
Tagline Legacy
Story This print campaign was developed along with the TV campaign to showcase the goodbye letters to their families of real women dying of very real tobacco-related diseases. So real, unfortunately, that one of the women has since lost her struggle against lung cander. The campaign was shot and filmed by Richard Avedon.
Media Type Magazine
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Copywriter
Agency Producer
Agency Producer
Photographer
Agency Producer
Agency Producer

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