| Title | The Baby |
| Agency | TBWA\PARIS |
| Campaign | The Baby |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 1999 / 1 |
| Business Sector | Restaurants & Fast Food |
| Story | (Open on man playing with baby (not dressed), throwing the baby up, above him. Wife says something, bounces back fully clothed to go out. |
| Media Type | Television |
| Length | |
| Market | France |
| Production Company | Première Heure |
| Copywriter | Matthew Branning |
| Art Director | Robin de Lestrade |
| Agency Producer | Virginie Meldener |
| Director | Jesse Peretz |