Hirofumi Nakajima
Art Director at TBWA\HAKUHODO
Tokyo, Japan
TitleSky Comic Project
Agency
Campaign Comics - Adidas
Advertiser adidas
Brand Adidas
Philosophy

<br>The SKYCOMIC was made to support the Japan Football Team on their journey to the 2010 FIFA World Cup in South Africa. We created thirteen 300 square meter comic strip panels totalling approximately 3,900 square meters (42,000 square feet) - a Guinness World Record. Each panel was based on a player and created in his hometown. 63,000 schoolchildren, parents and fans nationwide helped paint the panels or support the effort online. Aerial photographs were put online along with behind-the-scenes videos, photos, and fan messages. The team could view the entire giant comic strip from their airplane as they departed Tokyo.

Media Type Outdoor/Out of Home
Creative Director
Associate Creative Director
Art Director
Art Director
Art Director
Copywriter
Designer
Account Director
Production Company

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