| Title | What people think I do. |
| Agency | ANR.BBDO Göteborg |
| Campaign | What people think I do. |
| Advertiser | Skandiamäklarna |
| Brand | Skandiamäklarna |
| Posted | March 2014 |
| Business Sector | Real Estate |
| Story | Real estate agents |
| Philosophy | The "What people think I do / What I really do" meme focuses on people's own perception of their profession and the prejudices that exist in society about the various professions. And there are a lot of prejudices about real estate agents in Sweden, due to the fact that Swedes have very low trust in them. One way to disprove the prejudices and misconceptions is to dare to touch the subject, and in this case, we did it with the help of internet phenomenons and self-distance. |
| Media Type | |
| Creative Director | Andreas Lönn |
| Copywriter | Stephanie Moradi |
| Art Director | Fredrik Broander |
| Photographer | B Smart |
| Project Manager | Pontus Karlsson |
| Account Manager | Giustina Guariglia |
| Planner | Maria Sandberg |
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