Planet Internet - "Taxi"

Lowe DraftFcb Amsterdam, Netherlands

3253

Title	Taxi
Agency	Lowe DraftFcb
Campaign	Taxi
Advertiser	Planet Media Group
Brand	Planet Internet
Posted	September 2001
Product	Internet Provider
Business Sector	Internet Service Providers
Story	The names Johan Cruijff and ruud Gullit are among the most famous in the world. Any Dutch person getting in a taxi abroad and telling the driver where he or she comes from, is immediately greeted (all over the world) with "aha, Holland? Johan Kroeijf!!" However, the Indian taxi driver in the commercial not only knows these names but also the names of players who, even in Holland, will only be familiar to those people in the know (our target group), such as Kees van Wonderen or Jan Vennegoor of Hesslink, uncluding the playing system and club in whiwh they work best. So how's it possible? www.oranje.nl, the Planet Internet football site, accessible to the whole world.
Media Type	Television
Length	40 seconds
Creative Director	Aad Kuijper
Creative Director	Pieter van Velsen
Copywriter	Herbert van Hoogdalem
Art Director	Maarten Bakker
Production Company	Hazazah
Agency Producer	Violet van der Straaten