| Title | Black Thoughts |
| Title (original language) | Idées Noires |
| Agency | Libre MullenLowe |
| Campaign | Black Thoughts |
| Advertiser | MAIF |
| Brand | MAIF |
| Date of First Broadcast/Publication | 2004 / 10 |
| Business Sector | Insurance |
| Tagline | Maif : a militant insurance company |
| Tagline (original language) | Maif : assureur militant |
| Story | "At la Maif, we respect human people and we prove it. This is what we call being a militant isurance company." |
| Story (original language) | "Nous à la Maif, nous respectons l'homme, nous le respectons dans les faits et nous vous le prouvons.C'est ça être asssureur militant." |
| Media Type | Television |
| Length | |
| Market | France |
| Creative Director | Aad Kuijper |
| Copywriter | Stéphane Renaudat |
| Art Director | Claire Ravut |
| Art Director | Philippe Foliard |
| Production Company Producer | Jean-Yves Boulithe |
| Director | Jonathan Bunio |
| Agency Producer | Christophe Lane |
| Account Director | Véronique Dubois |
| Advertising Manager | Marc Rigolot |
| Advertising Manager | Catherine Piet |
| Production Company | Back Up |
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