Pieter van Velsen
Creative Director at Lowe Kuiper & Schouten BV
Amsterdam, Netherlands
TitleFresh
Agency
Campaign Fresh
Advertiser Van den Bergh Foods
Brand Yofresh
PostedDecember 2000
Product Salad Dressing
Business Sector Soups, Stuffing, Cooked Sauces
Tagline Calvé Yofresh. For the lover of Fresh
Story It's a sunny day. People are hanging out on the stoops in front of their houses. We see a young man sitting at his electric organ composing a song. He repeatedly plays a tune that sounds vaguely familiar. As he's playing he also tries to come up with the lyrics: 'She's cool...', She's hot..., She's fine...'. When his girlfriend brings him a nice salad with a bottle of Yofresh Spicy Lemon salad dressing he is suddenly filled with inspiration he needs and sings 'She's fresh, fresh...exciting'.
Media Type Television
Length
Market Netherlands
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Production Company
Director
Agency Producer
Production Company Producer

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