Newspaper - "The Trolls"

3317

Title	The Trolls
Brief	A short, funny-looking bloke with big ears and a hairy tummy has an important message for us. “Net trolls aren’t real trolls,” he says. “Real trolls stand by their opinions and believe in respectful debate!” Clearly, he’s a troll with an issue. He continues: “We are very unhappy that there is any risk of confusion and would like to vehemently distance ourselves from these internet trolls.” His companion agrees: “You tell them sweetheart!” Dagens Nyheter newspaper. Debate. Respect. No trolls. At least, not the nasty kind.
Campaign	The Trolls
Advertiser	Dagens Nyheter
Brand	Newspaper
Posted	November 2016
Business Sector	Newspapers, Magazines, Books
Story	The Swedish news paper Dagens Nyheter (DN) want to tell people to be respectful to each other on the internet.
Creative Director	Felix Herngren
Creative Director	Niclas Carlsson
Copywriter	Felix Herngren
Copywriter	Niclas Carlsson
Photographer	Victor Davidsson
Production Company	FLX Stockholm
Director	Niels Gråbol
Production Company Producer	Therese Engberg
Graphic Designer	Rickard Frank