| Title | Oneway Journeys |
| Agency |
J. Walter Thompson España
|
| Campaign |
Oneway Journeys
|
| Advertiser |
Ramon Rubial Foundation
|
| Brand |
Ramon Rubial Foundation
|
| Posted | May 2004 |
| Product |
Campaign against drugs, travelling abroad
|
| Business Sector | Anti-Drug/Alcohol/Tobacco Message
|
| Story | Oneway Journeys. Drug abroad? Don't buy, deal or take them. Most countries have very harsh legislation on drugs. Avoid any kind of contact with them when you are abroad. It could turn into a nughtmare journey from which you may never return. |
| Philosophy | Promote that what starts as holidays could end in a terrifying journey without return. |
| Philosophy (original language) | Advertir que, lo que impieza con unas vacaciones puede acabar con un espantoso viaje sin retorno. |
| Problem | There is a high number of Spaniards who suffer with chains in jails for traffic or use of drugs. Many of them are persons spending their holidays and then they make the mistake to come into contact with drugs. |
| Problem (original language) | Hay un elevado numero de espanoles sufriendo cadena en carceles por trafico o consumo de drogas. Muchos de ellos son personas que estan pasando sus vacaciones y por el motivo que sea, cometen ia imprudencia de entrar en contacto con las drogas. |
| Media Type |
Poster
|
| Market | Europe, Spain |
| Executive Creative Director |
Alex Martinez
|
| Art Director |
Carles Puig
|
| Copywriter |
Jaime Chavarri
|
