| Title | What If? |
| Agency | Wieden + Kennedy |
| Campaign | What If - Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | February 2004 |
| Business Sector | Sportswear |
| Tagline | Just do it. |
| Story | "What If?" poses a simple question, could a great athlete in one sport be a great athlete in another sport? What if Lance Armstrong had been given boxing gloves instead of a bike when he was child? "What If?" touches on the desire it takes for athletes to excel. |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | MacKenzie Cutler |
| Sound Design Company | MacKenzie Cutler |
| Actor / Celebrity | Andre Agassi |
| Actor / Celebrity | Lance Armstrong |
| Actor / Celebrity | Randy Johnson |
| Actor / Celebrity | Marion Jones |
| Actor / Celebrity | Brian Urlacher |
| Actor / Celebrity | Michael Vick |
| Actor / Celebrity | Serena Williams |
| Advertiser's Supervisor | Nancy Monsarrat |
| Creative Director | Mike Byrne |
| Copywriter | Mike Byrne |
| Creative Director | Hal Curtis |
| Art Director | Hal Curtis |
| Agency Producer | Jennifer Smieja |
| Director | Ulf Johansson |
| Line Producer | Phillipa Smith |
| Editor | Gavin Cutler |
| Special Effects / VFX | Sea Level |
| Music Company / Composer | Eleven |
| Graphics | W+K Studio |
| Production Company | Smith & Jones |
| Creative Director | Sebastian Stagno |
| Music Company / Composer | Elias Arts |
| Account Executive | Holly Day |
| Account Executive | Michael Chase |
| Producer | Phillipa Smith |
| Sound Design Company | Marc Healy |
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