Kronenbourg 1664 - "The Big Swim"

Ogilvy UK

Ogilvy UK London, United Kingdom

10459

Title	The Big Swim
Agency	Ogilvy UK
Campaign	Le Big Swim
Advertiser	Heineken
Brand	Kronenbourg 1664
Date of First Broadcast/Publication	2015 / 8
Business Sector	Beers, Ciders, Lagers
Tagline	A Taste Suprême
Story	The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme.
Philosophy	Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.”
Problem	Invite Britain to believe in Kronenbourg 1664's Taste Suprême
Media Type	Case Study
Length	120 seconds
Soundtrack	Chariots of Fire
Production Company	Stink Films
Actor / Celebrity	Eric Cantona
Account Director	Harriet Harrison
Account Manager	Joey Grigg
Advertising Manager	Ifeoma Dozie
Art Director	Miguel Nunes
Account Planner	Tara Austin
Chief Creative Officer	Gerry Human
Media Agency	Starcom MediaVest
Media Planner	Clare Street
Director	Ivan Zacharias
Post Production	Universal Production Partners
Audio Post Production	Sound Square