Joseph Cartman
Designer at R/GA
New York, United States
TitleChamber Of Fear
Agency
Campaign Chamber Of Fear
Advertiser Nike
Brand Nike
PostedJune 2005
Product Footwear
Business Sector Sneakers / Athletic Footwear
Story To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest.
Media Type Digital
Market United States
More Information awards.web.rga.com/2005/chamber_of_fear_lj.html
Art Director
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Copywriter
Designer
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Technical Director
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