Title | Chamber Of Fear |
Agency | R/GA |
Campaign | Chamber Of Fear |
Advertiser | Nike |
Brand | Nike |
Posted | June 2005 |
Product | Footwear |
Business Sector | Sneakers / Athletic Footwear |
Story | To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest. |
Media Type | Digital |
Market | United States |
More Information | awards.web.rga.com/2005/chamber_of_fear_lj.html |
Art Director | Chris Dowling |
Copywriter | Jason Marks |
Copywriter | Scott Tufts |
Designer | Mikhail Gervits |
Designer | Joseph Cartman |
Technical Director | Chuck Genco |
Producer | Matt Howell |
Producer | Shawn Natko |
Director | Todd Kovner |