| Title | Beatrize and Lucas |
| Agency | Volontaire AB |
| Campaign | Reunite old friends |
| Advertiser | Löfbergs Lila |
| Brand | Lofbergs |
| Date of First Broadcast/Publication | 2013 / 9 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | When Beatrize and Lucas were babies, they wore matching outfits. Löfbergs made exact replicas of their juvenile clothing, only slightly adjusting the size, and re-created the exact same scene, almost twenty years later. The result is completely different from any other coffee commercial in the world.The interactive part of the campaign, developed by Volontaire and Acne Production, is a digital service that automatically creates an unique, animated short film illustrating how much has happened since two friends last met. The film serves as a shareable invitation, reuniting the two friends for a classic Swedish fika*. Please visit http://www.agoodreasontomeet.se for the full experience. |
| Philosophy | To launch the integrated campaign, three authentic home videos with memorable meetings from 1993, 1994 and 2007 were selected and recreated featuring the exact same people. These emotionally saturated meetings resulted in three TVC:s that are far from industry standard for coffee commercials. In its latest integrated campaign, Swedish coffee brand Lofbergs celebrates the special bond only found between longtime friends, with the ambition to inspire thousands of reunions throughout the large and sparsely populated country. |
| Media Type | Television |
| Length | |
| Creative Director | Philip Ahlqwist |
| Production Company | Folke film |
| Director | Filip Nilsson |
| Post Production | Swiss |
| Advertising Manager | Leif Sjöblom |
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