| Title | Apple Box |
| Agency |
Leo Burnett Sydney
|
| Campaign |
Apple Box
|
| Advertiser |
Bufdir
|
| Brand |
Leo Burnett Sydney
|
| Posted | July 2011 |
| Business Sector | Advertising & Communication
|
| Philosophy | To communicate to potential clients what we do, what we are and how we do it is difficult considering the proof of this is in so many different media spaces and formats. We needed a way, to not only engage our audience but immerse them in everything we stand for and give them the full Leo Burnett experience. |
| Result | We received overwhelmingly positive feedback from each CEO who received the AppleBox with personal calls made to our head of new business. Not only did they express their gratitude for sending them such a beautiful and unique piece, but our Leo i-Pad inside was extremely well received and enabled us to begin an open dialogue with the recipients about working with us in the future. |
| Media Type |
Packaging, Branding & Design
|
| Executive Creative Director |
Andy DiLallo
|
| Art Director |
Jim Walsh
|
| Copywriter |
Brad Grey
|
| Producer |
James Rogers
|
