Title | Goodnight, Travel Well |
Agency | Colman Rasic |
Campaign | Some things cost more than you realise - MTV |
Advertiser | MTV EXIT |
Brand | MTV Exit Foundation |
Posted | June 2010 |
Business Sector | TV/Radio Programs & Stations |
Tagline | Some things cost more than you realize |
Story | Instead of creating a traditional commercial to highlight and raise awareness of the global sex trafficking problem, we created a music video with a message for popular US band, The Killers and their track 'Goodnight, Travel Well'. This creative strategy helped The MTV EXIT Foundation impact a global audience who is otherwise incredibly difficult to reach. |
Media Type | Television & Cinema |
Soundtrack | Goodnight, Travel Well |
Production Company | Anonymous Content |
Music | Killers |
Executive Creative Director | Derrick Kim & Dejan Rasic |
Creative Director | Derrick Kim & Dejan Rasic |
Art Director | Derrick Kim & Dejan Rasic |
Account Planner | Derrick Kim & Dejan Rasic |
Executive Creative Director | Rebecca Carrasco |
Creative Director | Rebecca Carrasco |
Copywriter | Rebecca Carrasco |
Account Planner | Rebecca Carrasco |
Agency Producer | Rene Shalala |
Advertiser's Supervisor | Simon Goff |
Account Supervisor | Ben Colman |
Director | David Slade |
Art Director | Rebecca Carrasco |
Producer | Hans Ritter |