| Title | Swing (French) |
| Title (original language) | La Balançoire |
| Agency |
agence .V.
|
| Campaign |
The Radars - Volkswagen
|
| Advertiser |
Volkswagen
|
| Brand |
Volkswagen
|
| Date of First Broadcast/Publication |
2004 / 9
|
| Product |
Cruise Control
|
| Product (original language) | Régulateur de vitesse
|
| Business Sector | Automotive Accessories & Services
|
| Tagline | Cruise Control. Available on all vehicles |
| Tagline (original language) | Régulateur de vitesse de série sur toute la gamme |
| Story | A young guy is pushing his best friend in a beautifull garden. In fact, this guy is in love with a radar. |
| Story (original language) | Un jeune homme pousse son meilleur ami sur une balançoire dans un joli jardin. En fait, cet homme est amoureux d'un radar. |
| Philosophy | Show people who are very friends with radars. |
| Philosophy (original language) | Montrer des gens qui sont très amis avec des radars. |
| Problem | How to sensibilize people about the importance of the cruise control without create fear about police. |
| Problem (original language) | Comment sensibiliser les gens sur l'importance du régulateur de vitesse sans créer de crainte vis-à-vis de la police |
| Media Type |
Television
|
| Length | |
| Market | France |
| Creative Director |
Christian Vince
|
| Creative Director |
Xavier Real Del Sarte
|
| Copywriter |
Olivier Apers
|
| Art Director |
Hugues Pinguet
|
| Agency Producer |
Corinne Persch
|
| Director |
Mouchu
|
| Producer |
Claude Fayolle
|
| Production Company |
Wanda Paris
|
| Sound Design Company |
Guillaume Le Guen
|