| Title | Hetero |
| Agency | Marketel |
| Campaign | Coffin - COCQ-sida |
| Advertiser | Québec Coalition Against AIDS |
| Brand | COCQ-sida |
| Posted | June 2004 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Aids - there is no mercy |
| Story | A couple is having sex on a bed draped with satin sheets. After a series of intense close-ups, the camera pulls back to reveal that they are not actually in a bed, but in a coffin. |
| Philosophy | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
| Problem | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
| Media Type | Television & Cinema |
| Length | |
| Market | Canada |
| Creative Director | Gilles DuSablon |
| Art Director | Stéphane Gaulin |
| Copywriter | Linda Dawe |
| Director | Dominique Malaterre |
| Account Director | Anouk Crevier |
| Agency Producer | Sylvie Dubé |
| Editor | Geoffroy Tremblay |
| Director of Photography (DOP) | Nicolas Bolduc |
| Production Company | Cinélande & Associates |
| Sound Design Company | Studio Apollo |
| Sound Production | Sonart |
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