Title | Coffin 2 |
Agency |
Marketel
|
Campaign |
Coffin - COCQ-sida
|
Advertiser |
Québec Coalition Against AIDS
|
Brand |
COCQ-sida
|
Posted | July 2004 |
Business Sector | Disease Awareness, Support Groups & Associations
|
Story | A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they areas if they were lying on a regular bed, rather than in an open coffin. |
Philosophy | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
Problem | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
Media Type |
Poster
|
Market | Canada |
Creative Director |
Gilles DuSablon
|
Art Director |
Stéphane Gaulin
|
Copywriter |
Linda Dawe
|
Account Director |
Anouk Crevier
|