Linda Dawe
Senior Copywriter at Cossette
Montréal, Canada
TitleCoffin 2
Agency
Campaign Coffin - COCQ-sida
Advertiser Québec Coalition Against AIDS
Brand COCQ-sida
PostedJuly 2004
Business Sector Disease Awareness, Support Groups & Associations
Story A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they are—as if they were lying on a regular bed, rather than in an open coffin.
Philosophy Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contact—and thus render the AIDS Awareness message more powerful.
Problem Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS.
Media Type Poster
Market Canada
Creative Director
Art Director
Copywriter
Account Director

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