Title | Tombstone 2 |
Agency | Marketel |
Campaign | Tombstone - Québec Governments health and social services department |
Advertiser | Ministère de la Santé et des Services Sociaux du Québec |
Brand | Ministère de la Santé et des Services Sociaux |
Posted | July 2004 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Aids is still around |
Story | Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 |
Philosophy | Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter. |
Problem | Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Governments health and social services department. |
Media Type | Poster |
Market | Canada |
Creative Director | Gilles DuSablon |
Art Director | Stéphane Gaulin |
Copywriter | Linda Dawe |
Account Director | Anouk Crevier |