Mark Baughen
Agency Producer at Lovely
Amsterdam, Netherlands
TitleThe Car Funeral
Agency
Campaign The Car Funeral
Advertiser FöreningsSparbanken
Brand The Bankbook
Date of First Broadcast/Publication 1999 / 1
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Buying a new car. See The Bankbook page 68.
Story FöreningsSparbanken is launching a book with financial advice aimed to help individuals plan their everyday life from birth through retirement. An old man says goodbye to his old car. It's time to buy a new one.
Media Type Television
Length
Market Sweden
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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