| Title | Retirement Savings |
| Agency | Brindfors MullenLowe |
| Campaign | Retirement Savings |
| Advertiser | FöreningsSparbanken |
| Brand | FöreningsSparbanken |
| Date of First Broadcast/Publication | 1999 / 1 |
| Product | Pension Plans |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | This film is part of a campaign for retirement savings. It is built on the communication concept for the bank, "We see both sides of a coin". The idea is to let younger people meet their older selves in a mirror - at the momment when they spend lots of money on something. In this particular film it's a very expensive and sexy dress that one surely will have for the rest of one's life, or will one? (English subtitles) |
| Media Type | Television |
| Length | |
| Market | Sweden |
| Creative Director | Mark Baughen |
| Copywriter | Håkan Engler |
| Art Director | Håkan Fagerstedt |
| Agency Producer | Mark Baughen |
| Director | Hannes Holm |
| Production Company | S/S Fladen |
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