Title | Thinking About the Future: Sheila |
Agency | Leo Burnett Tailor Made |
Campaign | Thinking About the Future: Sheila |
Advertiser | Fiat |
Brand | Fiat |
Posted | December 2006 |
Product | Fiat 30 Years |
Business Sector | Cars |
Tagline | Fiat 30 years. Inviting you to think of the future. |
Story | Instead of celebrating its 30 years in Brazil by recalling the past, Fiat decided to look forward and think about the future. And to talk about this subject Fiat invited the future itself: children. In spontaneous statements, they revealed their dreams, concerns and expectations for the next 30 years. |
Story (original language) | Em vez de comemorar seus 30 anos de Brasil relembrando o passado, a Fiat resolveu olhar para frente e pensar no futuro. E para falar sobre o assunto, convidou o futuro em pessoa: as crianças. Em depoimentos espontâneos, elas revelam seus sonhos, preocupações e expectativas para daqui a 30 anos. |
Media Type | Television |
Length | |
Creative Director | Ruy Lindenberg |
Agency Producer | Iracema Nogueira |
Agency Producer | Celso Groba |
Account Executive | Renato Broggin |
Account Director | Denise Millan |
Sound Design Company | Tentáculo |
Editor | Rita Corradi |
Director | Alex Gabassi |
Production Company | Trattoria Filmes Ltda |
Post Production | Trattoria Di Frame |