Title | HP Photoball |
Agency | AlmapBBDO |
Campaign | Making Memories Last |
Advertiser | Hewlett-Packard |
Brand | HP |
Posted | March 2013 |
Business Sector | Consumer Electronics & Audio-Visual |
Story | HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast. |
Media Type | Ambient |
Length | |
Market | Brazil |
Executive Creative Director | Marcello Serpa |
Executive Creative Director | Luiz Sanches |
Creative Director | Marcos Medeiros |
Creative Director | André Kassu |
Art Director | Guiga Giacomo |
Art Director | Marcos Kotlhar |
Copywriter | Ricardo Wolff |